:root{
    --paper:#F6EFE4;
    --ink:#181121;
    --ink-soft:#4A3F57;
    --purple:#5B21D6;
    --purple-deep:#241046;
    --purple-line:#D8CBEF;
    --coral:#FF5A38;
    --lime:#D8FF4F;
    --on-purple:#F6EFE4;
    --font-display:'Unbounded', 'Arial Black', sans-serif;
    --font-body:'Instrument Sans', -apple-system, 'Segoe UI', sans-serif;
    --font-serif:'Instrument Serif', Georgia, serif;
    --font-mono:'Space Mono', SFMono-Regular, Menlo, monospace;
  }

  *{box-sizing:border-box;}
  :where(blockquote,figure,ul,ol,dl,button,input,textarea,table,th,td){margin:0; padding:0; border:0; font:inherit; color:inherit; background:none; text-align:left;}
  :where(html){-webkit-text-size-adjust:100%;}
  body{
    margin:0; background:var(--paper); color:var(--ink);
    font-family:var(--font-body); font-size:17px; line-height:1.55; padding-inline:20px;
  }
  img{max-width:100%;}
  [hidden]{display:none!important;}
  a{color:inherit;}
  h1,h2,h3{font-family:var(--font-display); text-wrap:balance; margin:0; line-height:1.05;}
  p{margin:0;}
  ul{margin:0; padding:0; list-style:none;}
  :focus-visible{outline:3px solid var(--coral); outline-offset:2px;}
  @media (prefers-reduced-motion: reduce){ *{animation:none!important; transition:none!important;} }

  .shell{max-width:1180px; margin:0 auto;}
  .full{margin-inline:calc(-1 * 20px); padding-inline:20px;}

  /* dot-halftone texture, used sparingly as decoration */
  .dots{
    background-image:radial-gradient(currentColor 1.6px, transparent 1.6px);
    background-size:16px 16px; color:var(--purple-line); opacity:.7;
  }

  /* ---------- header ---------- */
  .site-header{padding-block:22px; background:var(--paper);}
  .site-header .shell{display:flex; align-items:center; justify-content:space-between; gap:24px;}
  .brand{display:flex; align-items:baseline; gap:8px; text-decoration:none;}
  .brand-name{font-family:var(--font-display); font-weight:800; font-size:20px; letter-spacing:-.01em;}
  .brand-dot{width:9px; height:9px; border-radius:50%; background:var(--coral); display:inline-block;}
  .nav{display:flex; align-items:center; gap:20px;}
  .nav-links{display:flex; gap:26px;}
  .nav-links a{text-decoration:none; font-weight:600; font-size:15px;}
  .nav-links a:hover{color:var(--purple);}
  .nav-toggle{display:none; background:none; border:2px solid var(--ink); border-radius:999px; width:40px; height:40px; align-items:center; justify-content:center; cursor:pointer; color:var(--ink); flex-shrink:0;}
  .nav-toggle svg{width:18px; height:18px;}

  .btn{display:inline-flex; align-items:center; gap:8px; font-family:var(--font-body); font-weight:700; font-size:15px; padding:13px 26px; border-radius:999px; text-decoration:none; cursor:pointer; border:2px solid transparent;}
  .btn-solid{background:var(--ink); color:var(--paper);}
  .btn-solid:hover{background:var(--purple);}
  .btn-coral{background:var(--coral); color:var(--ink);}
  .btn-coral:hover{background:var(--lime);}
  .btn-outline{background:transparent; color:var(--on-purple); border-color:currentColor;}
  .btn-outline:hover{background:rgba(255,255,255,.1);}
  .btn-outline-dark{background:transparent; color:var(--ink); border-color:var(--ink);}

  .tag{display:inline-flex; align-items:center; gap:6px; font-family:var(--font-mono); font-size:12px; letter-spacing:.02em; background:var(--ink); color:var(--paper); padding:6px 14px; border-radius:999px;}
  .tag-coral{background:var(--coral); color:var(--ink);}
  .tag-outline{background:transparent; border:1.5px solid currentColor;}

  .eyebrow{font-family:var(--font-mono); font-size:13px; letter-spacing:.02em; text-transform:uppercase; display:inline-block; margin-bottom:16px;}

  /* ---------- section rhythm: alternating color blocks ---------- */
  .band{padding-block:80px;}
  .band-paper{background:var(--paper); color:var(--ink);}
  .band-purple{background:var(--purple); color:var(--on-purple);}
  .band-deep{background:var(--purple-deep); color:var(--on-purple);}
  .band-coral{background:var(--coral); color:var(--ink);}

  .section-head{max-width:680px; margin-bottom:48px;}
  .section-head h2{font-size:clamp(30px,4vw,44px); font-weight:800;}
  .section-head p{margin-top:14px; font-size:17px; opacity:.85; max-width:56ch;}

  /* ---------- hero ---------- */
  .hero{padding-block:64px 72px; position:relative;}
  .hero-grid{display:grid; grid-template-columns:1.3fr .7fr; gap:40px; align-items:start;}
  .hero h1{font-size:clamp(38px,6vw,68px); font-weight:900; letter-spacing:-.01em;}
  .hero h1 mark{background:var(--coral); color:var(--ink); padding-inline:.15em; box-decoration-break:clone; -webkit-box-decoration-break:clone;}
  .hero-sub{margin-top:26px; font-size:19px; max-width:52ch; opacity:.9;}
  .hero-cta{display:flex; gap:16px; margin-top:34px; flex-wrap:wrap;}
  .hero-graphic{aspect-ratio:1; border:3px solid var(--on-purple); border-radius:50%; display:flex; align-items:center; justify-content:center; position:relative;}
  .hero-graphic svg{width:58%; height:58%;}
  .hero-graphic .dots{position:absolute; inset:-18px; border-radius:50%; z-index:-1;}

  .stat-wall{display:grid; grid-template-columns:repeat(4,1fr); gap:1px; background:var(--ink); margin-top:0;}
  .stat-wall > div{background:var(--paper); padding:30px 24px;}
  .stat-num{font-family:var(--font-display); font-weight:900; font-size:clamp(32px,4vw,46px); color:var(--purple);}
  .stat-label{font-family:var(--font-mono); font-size:12.5px; margin-top:8px; opacity:.75;}

  /* ---------- logos / media strips ---------- */
  .strip-note{font-family:var(--font-mono); font-size:12px; opacity:.6; margin-top:18px;}
  .logo-row{display:flex; flex-wrap:wrap; gap:14px;}
  .logo-chip{border:2px dashed var(--purple-line); border-radius:10px; padding:20px 26px; font-family:var(--font-display); font-weight:700; font-size:15px; color:var(--ink-soft); flex:1 1 160px; text-align:center;}
  .media-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:20px;}
  .media-card{border:2px solid var(--ink); border-radius:0; padding:24px; display:flex; flex-direction:column; gap:10px;}
  .media-mark{width:38px; height:38px; border-radius:50%; background:var(--ink); color:var(--paper); display:flex; align-items:center; justify-content:center; font-family:var(--font-mono); font-size:12px;}
  .media-card h4{font-family:var(--font-display); font-size:16px; font-weight:700;}
  .media-card p{font-size:13.5px; opacity:.7;}

  /* ---------- services ---------- */
  .svc-grid{display:grid; grid-template-columns:repeat(2,1fr); gap:20px;}
  .svc-block{padding:34px; position:relative; overflow:hidden; color:var(--paper);}
  .svc-block.c1{background:var(--purple);}
  .svc-block.c2{background:var(--ink);}
  .svc-block.c3{background:var(--coral); color:var(--ink);}
  .svc-block.c4{background:var(--purple-deep);}
  .svc-index{font-family:var(--font-mono); font-size:13px; opacity:.7;}
  .svc-block h3{font-size:24px; margin-top:14px; font-weight:800;}
  .svc-block p{margin-top:10px; font-size:15px; opacity:.9; max-width:38ch;}
  .svc-block .go{display:inline-flex; align-items:center; gap:6px; margin-top:20px; font-weight:700; font-size:14px; text-decoration:none; color:inherit;}

  /* ---------- about ---------- */
  .about-grid{display:grid; grid-template-columns:280px 1fr; gap:52px; align-items:start;}
  .about-portrait{aspect-ratio:1; border-radius:0; background:var(--purple); position:relative; display:flex; align-items:center; justify-content:center;}
  .about-portrait span{font-family:var(--font-display); font-weight:900; font-size:64px; color:var(--paper);}
  .about-portrait .dots{position:absolute; inset:16px; z-index:0; border-radius:0;}
  .about-body p{font-size:17.5px; opacity:.9;}
  .about-body p + p{margin-top:16px;}
  .cred-row{display:flex; flex-wrap:wrap; gap:10px; margin-top:24px;}

  /* ---------- process ---------- */
  .process-grid{display:grid; grid-template-columns:repeat(4,1fr); gap:20px;}
  .process-cell{position:relative; padding-top:8px;}
  .ghost-num{font-family:var(--font-display); font-weight:900; font-size:72px; color:transparent; -webkit-text-stroke:1.5px var(--purple-line); line-height:1; position:absolute; top:-30px; left:-6px; z-index:0;}
  .process-cell h3{position:relative; font-size:19px; font-weight:800; margin-top:34px;}
  .process-cell p{position:relative; margin-top:10px; font-size:14.5px; opacity:.8;}

  /* ---------- quote band ---------- */
  .quote-big{font-family:var(--font-serif); font-style:italic; font-size:clamp(24px,3.4vw,36px); max-width:840px; line-height:1.4;}
  .quote-cite{display:block; margin-top:22px; font-family:var(--font-mono); font-size:13px; opacity:.75; font-style:normal;}

  /* ---------- blog preview ---------- */
  .post-grid{display:grid; grid-template-columns:repeat(3,1fr); gap:26px;}
  .post-card{border:2px solid var(--ink);}
  .post-thumb{aspect-ratio:16/10; background:var(--purple-line); display:flex; align-items:center; justify-content:center; font-family:var(--font-mono); font-size:12px; color:var(--ink-soft); border-bottom:2px solid var(--ink);}
  .post-thumb img{width:100%; height:100%; object-fit:cover; display:block;}
  .post-body-block{padding:20px;}
  .post-meta{font-family:var(--font-mono); font-size:11.5px; opacity:.65; margin-bottom:8px;}
  .post-card h3{font-size:18px; font-weight:800;}
  .post-card p{margin-top:8px; font-size:14px; opacity:.8;}
  .post-card .go{display:inline-block; margin-top:14px; font-weight:700; font-size:13.5px; text-decoration:none;}

  .cta-final{padding-block:88px; text-align:left;}
  .cta-final h2{font-size:clamp(34px,6vw,64px); font-weight:900;}
  .cta-final .btn{margin-top:30px;}

  .site-footer{padding-block:56px; background:var(--purple-deep); color:var(--on-purple);}
  .footer-top{display:flex; justify-content:space-between; gap:32px; flex-wrap:wrap; padding-bottom:32px; border-bottom:1px solid rgba(255,255,255,.15);}
  .footer-brand{font-family:var(--font-display); font-weight:800; font-size:22px;}
  .footer-tag{margin-top:10px; opacity:.75; max-width:34ch; font-size:14.5px;}
  .footer-cols{display:flex; gap:56px; flex-wrap:wrap;}
  .footer-col h4{font-family:var(--font-mono); font-size:11.5px; letter-spacing:.05em; opacity:.6; margin-bottom:12px;}
  .footer-col ul{display:flex; flex-direction:column; gap:8px;}
  .footer-col a{text-decoration:none; font-size:14.5px; opacity:.9;}
  .footer-col a:hover{opacity:1; text-decoration:underline;}
  .footer-bottom{display:flex; justify-content:space-between; padding-top:20px; font-size:12.5px; opacity:.6; font-family:var(--font-mono); flex-wrap:wrap; gap:8px;}

  /* ---------- breadcrumb / shared page bits ---------- */
  .breadcrumb{font-family:var(--font-mono); font-size:12px; padding-top:22px; opacity:.7;}
  .breadcrumb a{text-decoration:none; color:inherit;}

  .serp-card{max-width:600px; border:3px solid var(--ink); background:var(--paper); color:var(--ink); padding:22px 24px; margin-top:36px; position:relative;}
  .serp-badge{position:absolute; top:-16px; right:20px; background:var(--lime); color:var(--ink); font-family:var(--font-mono); font-size:11.5px; font-weight:700; padding:5px 12px; border-radius:999px; border:2px solid var(--ink);}
  .serp-label{font-family:var(--font-mono); font-size:11.5px; opacity:.6; margin-bottom:10px;}
  .serp-url{font-family:var(--font-body); font-size:13px; color:#2E7D53;}
  .serp-title{font-family:var(--font-display); font-weight:700; font-size:19px; color:var(--purple); margin-top:4px;}
  .serp-desc{font-size:14px; opacity:.8; margin-top:6px; line-height:1.5;}

  .deliverables{display:grid; grid-template-columns:1fr 1fr; gap:16px;}
  .deliv-card{border:2px solid var(--ink); padding:22px; background:var(--paper);}
  .deliv-card h4{font-family:var(--font-display); font-weight:700; font-size:16px;}
  .deliv-card p{margin-top:8px; font-size:14px; opacity:.75;}

  .case-block{display:flex; align-items:center; gap:30px; background:var(--ink); color:var(--paper); padding:40px; flex-wrap:wrap;}
  .case-num{font-family:var(--font-display); font-weight:900; font-size:64px; color:var(--lime); flex-shrink:0;}
  .case-block p{font-size:16px; opacity:.9; max-width:48ch;}

  details.faq{border-bottom:2px solid var(--ink); padding-block:20px;}
  details.faq:first-of-type{border-top:2px solid var(--ink);}
  details.faq summary{cursor:pointer; font-weight:700; font-size:17px; list-style:none; display:flex; justify-content:space-between; align-items:center; gap:16px; font-family:var(--font-display);}
  details.faq summary::-webkit-details-marker{display:none;}
  details.faq summary::after{content:"+"; font-family:var(--font-mono); background:var(--purple); color:var(--paper); border-radius:50%; width:26px; height:26px; flex-shrink:0; display:flex; align-items:center; justify-content:center; font-size:16px;}
  details.faq[open] summary::after{content:"–"; background:var(--coral); color:var(--ink);}
  details.faq p{margin-top:14px; font-size:15px; opacity:.8; max-width:70ch;}

  /* ---------- blog post page ---------- */
  .post-hero h1{font-size:clamp(30px,5vw,52px); margin-top:18px; max-width:20ch;}
  .post-meta-row{display:flex; gap:12px; align-items:center; margin-top:22px; font-family:var(--font-mono); font-size:12.5px; opacity:.7; flex-wrap:wrap;}
  .post-dek{margin-top:24px; font-family:var(--font-serif); font-style:italic; font-size:22px; max-width:60ch; opacity:.95;}
  .post-feature{margin-top:32px; aspect-ratio:16/8; background:var(--purple); display:flex; align-items:center; justify-content:center; font-family:var(--font-mono); font-size:13px; color:var(--on-purple); overflow:hidden;}
  .post-feature img{width:100%; height:100%; object-fit:cover; display:block;}

  .post-content{max-width:680px; margin-top:8px;}
  .post-content h2{font-size:27px; margin-top:52px; margin-bottom:16px; font-weight:800;}
  .post-content h2:first-child{margin-top:0;}
  .post-content p{font-size:17px; margin-top:16px; max-width:65ch;}
  .post-content p:first-of-type{margin-top:0;}
  .post-content ul{margin-top:16px; display:flex; flex-direction:column; gap:10px;}
  .post-content ul li{padding-left:26px; position:relative; font-size:16px;}
  .post-content ul li::before{content:"→"; position:absolute; left:0; color:var(--purple); font-weight:700;}
  .pull{margin-block:36px; background:var(--purple); color:var(--on-purple); padding:28px 30px; font-family:var(--font-serif); font-style:italic; font-size:22px;}
  .post-content blockquote{margin-block:36px; background:var(--purple); color:var(--on-purple); padding:28px 30px; font-family:var(--font-serif); font-style:italic; font-size:22px;}
  .post-content blockquote p{font-size:inherit; max-width:none;}
  .post-content img, .post-content figure{margin-top:24px; max-width:100%;}
  .post-content figcaption{font-family:var(--font-mono); font-size:12px; opacity:.6; margin-top:8px;}
  .post-content table{border-collapse:collapse; width:100%; margin-top:20px; font-size:14.5px; border:2px solid var(--ink);}
  .post-content table th{font-family:var(--font-mono); font-size:12px; text-transform:uppercase; text-align:left; padding:12px 16px; background:var(--ink); color:var(--paper);}
  .post-content table td{padding:12px 16px; border-bottom:1px solid var(--purple-line);}
  .post-content h3{font-size:21px; margin-top:36px; margin-bottom:12px; font-weight:700;}
  .post-content a{color:var(--purple); font-weight:700;}

  .table-wrap{overflow-x:auto; margin-top:20px; border:2px solid var(--ink);}
  table.checklist{border-collapse:collapse; width:100%; min-width:480px; font-size:14.5px;}
  table.checklist th{font-family:var(--font-mono); font-size:12px; text-transform:uppercase; text-align:left; padding:12px 16px; background:var(--ink); color:var(--paper);}
  table.checklist td{padding:12px 16px; border-bottom:1px solid var(--purple-line); vertical-align:top;}
  table.checklist tr:last-child td{border-bottom:none;}

  .author-box{display:flex; gap:18px; align-items:flex-start; margin-top:56px; padding-top:32px; border-top:2px solid var(--ink); max-width:680px;}
  .author-avatar{width:60px; height:60px; flex-shrink:0; background:var(--coral); display:flex; align-items:center; justify-content:center; font-family:var(--font-display); font-weight:800; color:var(--ink); overflow:hidden;}
  .author-avatar img{width:100%; height:100%; object-fit:cover;}
  .author-box h4{font-size:16px; font-weight:800; font-family:var(--font-display);}
  .author-box p{font-size:14.5px; opacity:.75; margin-top:4px;}
  .author-box a{font-size:13.5px; font-weight:700; color:var(--purple); text-decoration:none; margin-top:8px; display:inline-block;}

  .share-row{display:flex; gap:10px; margin-top:28px; max-width:680px; flex-wrap:wrap;}
  .share-row a{font-family:var(--font-mono); font-size:12.5px; border:2px solid var(--ink); background:transparent; padding:9px 16px; border-radius:999px; cursor:pointer; font-weight:700; text-decoration:none; display:inline-block;}

  #respond{max-width:680px; margin-top:20px; border:2px solid var(--ink); padding:24px;}
  #respond .comment-reply-title{font-family:var(--font-display); font-size:20px; font-weight:800;}
  #commentform p{margin-top:12px;}
  #commentform p:first-child{margin-top:0;}
  #commentform label{display:block; font-family:var(--font-mono); font-size:12px; margin-bottom:6px; opacity:.7;}
  #commentform input[type="text"], #commentform input[type="email"], #commentform input[type="url"], #commentform textarea{width:100%; border:2px solid var(--ink); background:var(--paper); color:var(--ink); font-family:var(--font-body); font-size:14.5px; padding:10px;}
  #commentform textarea{min-height:100px;}
  #commentform .form-submit{margin-top:14px;}
  #commentform input[type="submit"]{font-family:var(--font-body); font-weight:700; font-size:15px; padding:13px 26px; border-radius:999px; background:var(--ink); color:var(--paper); border:2px solid var(--ink); cursor:pointer;}
  .comment-list{list-style:none; margin-top:28px; max-width:680px; display:flex; flex-direction:column; gap:20px;}
  .comment-list .comment-body{border-top:2px solid var(--ink); padding-top:16px;}
  .comment-list .comment-author .fn{font-family:var(--font-display); font-weight:700; font-style:normal;}
  .comment-list .comment-metadata{font-family:var(--font-mono); font-size:11.5px; opacity:.6;}
  .comment-list .comment-metadata a{text-decoration:none;}

  @media (max-width:900px){
    .nav-toggle{display:inline-flex;}
    .site-header{position:relative;}
    .nav-links{display:none; position:absolute; top:100%; left:0; right:0; flex-direction:column; gap:0; background:var(--paper); border-top:2px solid var(--ink); border-bottom:2px solid var(--ink); padding-inline:20px; z-index:50;}
    .nav-links.is-open{display:flex;}
    .nav-links a{padding-block:14px; border-bottom:1px solid var(--purple-line);}
    .nav-links li:last-child a{border-bottom:none;}
    .hero-grid{grid-template-columns:1fr;}
    .hero-graphic{display:none;}
    .stat-wall{grid-template-columns:1fr 1fr;}
    .svc-grid, .media-grid, .deliverables, .post-grid{grid-template-columns:1fr;}
    .process-grid{grid-template-columns:1fr 1fr;}
    .about-grid{grid-template-columns:1fr;}
    .about-portrait{max-width:200px;}
    .footer-cols{gap:32px;}
  }